Since 85% of B2B customers search the web before making a purchase decision, the initial impression that a user gets from your site can have a priming effect on how they perceive future interactions with your business.

In Part II, you’ll learn how your website can be an online power tool.

Forrester Research estimates that roughly half of potential sales are lost because users can’t find the information they’re looking for. You have about three seconds to answer their questions. Visitors expect immediate gratification. That means visitors should be able to review your site and answer these questions upon landing:

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