LifeSpan, a Colorado company, specialized in secure recycling and destruction of computers and electronics. Sales efforts were not attracting the right customers. The brand was not known or distinct. The company had disparate products that were not profitable. Lead generation was not efficient.
The strategic planning led to a new value proposition with specific tactics to open doors and generate awareness. ckarma identified IT Directors and CTOs as the ideal customers. Tactics included key industry trade shows, an email newsletter campaign, white papers and new website. They focused on key industries such as financial services and healthcare where secure data destruction and computer security is a critical issue. The new brand, messaging, website, and content helped secure leads and new customers.
- Sales increased 80% year over year and the owners later sold the company
- They secured high revenue customers with enterprise corporations in key verticals ckarma identified
- Doubled contact database with qualified leads
- Gained TV and media campaigns of the risks of insecure data destruction generating awareness and leads
“ckarma is a valuable strategic partner. They helped us focus our marketing and sales efforts to attract the right customers. This focus has contributed to growth in our pipeline and the 80% increase in sales.” —Dag Adamson, President LifeSpan Technology Recycling